Some may call esports events a waste of time -, how can you watch somebody play video games when you can do it too? Needless to say, this argument comes from the people who watch football on their TVs. Speaking of esports, this is also a result of a long process called digitization.
Video games became a top industry by the new driving force that is dominating in the modern world - digitization.Įverywhere we go, we can see the many accomplishments of the digitization process, such as voice assistant Alexa, Ukrainian digital government doc holder Diia, or smart TVs that translate esports shows and events. However, times are changing, as well as the perception of current things on the market. The gaming industry didn’t get a lot of attention in the beginning, especially by brand dealers and marketers who saw no benefit from it.
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Gaming as the new cultural force keeps developing and replacing our standard forms of media, such as TV and radio - and that’s for a good cause!Īs we remember, video games were seen as a form of entertainment for juvenile audiences, starting from the 80s when the arcade machines appeared to the 90s when the PC and console origins were introduced.
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